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As a marketing and public relations professional, Groves has found a true passion for tapping into her creative nature and pursuing her vision as a designer. Creating and managing On Pointe Communications and Design has allowed Groves to share her passion with those who seek professionalism for their marketing needs. See what's in her toolbox below.

Qualifications Summary
Professional with extensive communications experience in areas such as:   

  • Copy writing

  • Editing

  • Graphic design

  • Budget management

  • Press release composition

  • Public relations training

  • Internal communications

  • Website management

  • Project management

  • Volunteer management

  • Crisis communication 

  • Media relations

  • Print and mail production

  • Public speaking   


Professional Experience 
On Pointe Communications and Design, LLC, Carmel, Ind. (June 2011 – current) 
Owner, CEO

  • Branding/logo design

  • Graphic design

  • Instructional guide concept, layout and design

  • Greeting and invitation design

  • Print production set-up and communication

  • Promotional exhibit creation

  • Social media setup and management

  • Website design and maintenance

  • Corporate photography

  • Copy writing

  • Editing


Apex Benefits, Indianapolis, Ind. (Feb. 2022 – Dec. 2022)

Senior Manager of Brand Marketing

  • Developed strategic plans for corporate brand marketing 

  • Maintained understanding of client/industry needs, attitudes and behaviors 

  • Served as company brand evangelist and developed ways to build brand-led culture 

  • Managed creative direction for corporate and strategic campaigns 

  • Created strategies to refine how to digitally connect with audiences 

  • Developed and implemented lead generation and nurture campaigns 

  • Oversaw brand integration with social media and content marketing 

  • Translated strategies and analytical concepts into story-telling graphics 

  • Consulted with stakeholders to determine needs and objectives 

  • Provided direct support to the leadership team, sales and client engagement in strategizing and producing materials for business development 

  • Tracked and reported KPIs and analytics 

  • Participated in the development of content marketing strategies 

Market Wagon, Indianapolis, Ind. (May 2021 – Jan. 2022) 

Marketing Consultant

  • Created brand concept for new companies 

  • Planned sales growth strategies 

  • Designed graphics and materials 

  • Edited copy and graphics 

  • Wrote copy and created content 

  • Performed and managed marketing analytics 

  • Conceptualized, laid out and designed instructional guides and books 

  • Set up, communicated and managed print production needs with vendors 

  • Designed promotional exhibit materials 

  • Created and managed websites 

  • Established e-marketing tools for clients and manage, as needed 

  • Served as administrator for and create social media pages 

  • Photographed events 

Academic Search, Washington, D.C. (Dec. 2016 – Dec. 2020)

Marketing Consultant / Associate Consultant

  • Created new prospectus template and prepared for searches, as needed 

  • Designed marketing collateral, ads and other event materials 

  • Worked closely with staff, board and clients on internal and external projects

The Leadership Institute – Women with Purpose, Indianapolis, Ind. (June 2010 – June 2011) 
Marketing and Program Manager 

  • Edited existing collateral and marketing materials

  • Designed and produced marketing, collateral and training materials

  • Developed and managed all e-marketing campaigns

  • Hosted the organization’s social media pages and administrated the website

  • Served as the Volunteer Program coordinator

  • Researched and compiled stakeholder and competitor analyses

  • Tabulated and summarized evaluations from organization events

  • Organized and tracked client delight endeavors 

  • Created sales and educational videos  

  • Managed social media

  • Maintained the organization's website 


Lambuth University, Jackson, Tenn. (May 2007 – March 2010) 
Director of Marketing and University Relations 

  • Designed and managed production of marketing materials for the University

  • Developed and implemented advertising campaigns

  • Served as sole internal website manager

  • Administered all public relations and media duties (ex. press conferences, spokesperson, media contact for the Institution)

  • Managed fiscal budget for the department   

Assistant Director of Marketing and University Relations   
Admissions Counselor 

  • Recruited prospective students through a constant communication plan

  • Traveled to high schools and college fairs to meet with students one-on-one

  • Assisted to conceptualize branding, copy writing, designing, and event planning and programming   


Marketing Informatics, Indianapolis, Ind. (May 2006 – May 2007) 
Account Resource Coordinator 

  • Communicated with clients to schedule, plan and facilitate direct marketing mailings 

  • Acted as an account executive for multiple special projects

  • Networked with prospective clients to build business relations   


Elder Beerman, Terre Haute, Ind. (March 2000 – May 2006) 
Customer Service Sales Associate and Visual Display Manager   

Additional Employment History 
External Communications Intern, Butler University, Indianapolis, Ind. 
Personal Assistant, Owner of Career Investments LLC, Indianapolis, Ind. 
Education and Community Outreach Intern, Ballet Internationale, Indianapolis, Ind. 
Applicant Associate, Harrison Township Trustees Office, Terre Haute, Ind.   

Butler University, Indianapolis, Ind. 
Bachelor of Arts in Journalism, Public Relations Emphasis 
Minors in Business Administration and Communication Studies 

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